THE HOME SELLING PROCESS
Sellers
Attracting the highest possible value for your home requires proper preparation. You need effective marketing and an expert knowledge of local market conditions. IWe can help you navigate the process and ensure your experience is as positive as it is successful.
Local Knowledge:
A lifelong Woodside resident, Erika has a deep understanding of the area’s value and nuances, making her uniquely equipped to position your property for maximum success.
On and Off-Market Strategies:
Leverage Erika’s network and expertise to position your property for both on-market visibility and exclusive off-market opportunities, connecting you with the right buyers.
Interested in learning how your home can benefit from Erika’s off-market strategies? Reach out today to discuss your goals.
LEARN MORE ABOUT SELLING YOUR HOME
Explore The Home Selling Process
Discover the art of selling your home with myour comprehensive guide. The process begins with a thorough assessment of your home's condition and value potential, determining an asking price strategy, and preparing your home for the market. I'llWe'll ensure your property shines with professional staging and photography, and myour expertise in handling offers and negotiations will ensure the best possible sale outcome.
Evaluating Your Home
The first step to selling your home is to evaluate the home's condition. It will be important to address any cosmetic or functional problems and discuss potential upgrades or improvements that may bring additional value to your sale. We will discuss the findings and available options to help ensure your home is in the best condition possible for attracting buyers.
Choosing An Asking Price
There are many important factors to consider in determining a competitive list price for your home, such as location, condition, age, supply and demand, as well as local market conditions. It will also be valuable to conduct a Comparative Market Analysis (CMA) of similar homes that have recently sold in your area. Understanding what the market will pay is a critical part of achieving a successful sale, and all of these factors will help guide your decision to establish a list price.
Getting Market Ready
Preparing your home to sell can make a big difference in what a buyer is willing to pay for it. This is where my full-service approach makes all the difference. Depending on the condition of the home, there are three key considerations: maintenance and repairs, renovations and upgrades, and staging. Getting market-ready may include a variety of tasks, from reducing clutter and fixing maintenance concerns to updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged. The focus of this process is to prepare your home to make a great impression and invite the most attractive offers possible, and with me, all appointments, quotes, follow up, scheduling all the way to completion will be completely taken care of.
Listing Your Home
When the home is ready for market, Iwe will have professional photography taken. Then, depending on the sale strategy, your home will be listed on the local MLS and syndicated to area brokerages and agents, or we may offer the home as a private exlusive. My marketing plan for listing your home includes email blasts sent to the top agents in the area, print and mailers sent out locally and featuring your listing on my website! Additional advertising methods may also be used to reach the widest audience possible within the target market. Creating a personalized plan to market your home will help attract the interest of the right buyer.
Home Showings
Once your home has been listed, home showings will begin. It may also be advantageous to hold an open house. I will be present and offer expert advice regarding schools, etc. My attentiveness to details include pool openings, lights and curtains settings and overall setting the scene for showing in the best light. Showings will begin by appointment.
Receiving Offers
An offer, or multiple offers, will be made by a buyer, which you may accept, counter, or reject. If a counter is made, we will enter a period of negotiation until an agreement is reached by all parties, or you choose to reject the latest counter. Negotiations can involve many factors, including settling on a sale price, concessions and financing. Once all parties reach an agreement, you will officially be under contract.
Appraisal & Inspection
Once an agreement is reached, the buyer may order a professional inspection and appraisal to evaluate the condition and value of the home. Depending on the results of these reports, we may enter another round of negotiations until an agreement is reached by all parties. Depending on the negotiation strategy, you may choose to complete repairs requested by the buyer in order to optimize other negotiation factors.
Closing
Closing day! The buyer’s lender will provide final confirmation that they are approved to close, and you will sign the paperwork required to complete the sale. This process typically takes an hour or two and I will be there to guide you through the entire process and keep your escrow schedule in line. Once the paperwork is signed by all parties, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!
What's My Home Worth?
Thinking of Selling? The first step is to understand the value potential of your home. Fill out the form below to request an expert home valuation from TEAM NAME.
Staging Checklist
Elevate your home's appeal with myour comprehensive Staging Checklist, your guide to maximizing the appeal of your home. From decluttering and cleaning to aesthetic touches like lighting and decor, this room-by-room guide is designed to help attract the highest offers and optimize your home's selling potential.
Social Cookies
Social Cookies are used to enable you to share pages and content you find interesting throughout the website through third-party social networking or other websites (including, potentially for advertising purposes related to social networking).